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Our Story

Coffee should
surprise you.

One story, read from beginning to end — from why we started to the painting on the bag in your hands.

01Our Philosophy

Less, but better.

Flying Frog exists to showcase coffees with personality. We buy a small number of lots each season and give each one the attention it deserves — nothing is bought to fill a shelf.

Every coffee is selected because it changes while cooling, opening layer after layer. We choose by the farmer first, then by the cup, and we only keep what scores above 86.

02Roastery

Roasted in Amsterdam,
on electricity.

Our roaster is 100% electric and powered by renewable energy — no gas, no flame. Batches are small enough that a single profile can be revisited from one morning to the next.

We roast every coffee as a light roast, to highlight its origin and character rather than the fire. Every lot is best enjoyed as filter; if you would like a lot roasted for espresso, leave a note with your order and we will roast it for you.

The Flying Frog roastery interior in Amsterdam
03Sourcing

We buy from people
we can call by name.

We choose the farmer before the lot. Relationships come first — repeat harvests, honest conversations and a standing invitation to tell us what the season was actually like.

Origins move through the roastery as the coffee is ready, not by the calendar — what is landing now, and what comes next, is below.

03Current & next

A rotation by country, not by calendar.

We move between origins when a coffee is ready — cupped, approved and roasted. No fixed months, no forced release dates. What is in the roastery today, and what is coming next.

  1. In the roastery now

    El Salvador

    Santa Ana

    Rodolfo Ruffatti

    Finca El Salvador — El Borbollón, San Antonio, Las Cruces

    Three farms on the slopes of the Ilamatepec volcano. Volcanic andosol, native shade, and an experimental fermentation lab in its fifth harvest.

    In the cup
    Round, Sweet, Layered
    Varieties
    Red Bourbon, Pacamara, Bronze-leaf selections
    Processes
    Washed, Extended natural, Orange-juice co-ferment, Kombucha natural
  2. Next in the rotation

    Colombia

    Tolima & Risaralda

    Shady Bayter · Josué Valencia

    El Vergel Estate · Pachamama

    Two Colombian growers already confirmed. El Vergel works the slopes of the Nevado del Ruiz with a research programme of over 240 experiments; Pachamama, at 1,450 metres near Pereira, brings ancestral and experimental fermentation.

    In the cup
    Bright, Floral, Complex
    Varieties
    Pink Bourbon, Gesha, Caturra
    Processes
    Washed, Honey, Koji-inoculated, Thermal shock

Stage № 01

At origin

Harvest

Santa Ana, El Salvador

Cherries are picked ripe, by hand, over eight to ten passes across the season.

Pickers move through the same trees every ten to fourteen days. Only cherries at optimum brix are taken; the rest are left to ripen. Each pass is weighed at the collection point and logged against the block it came from — the first step in the lot's traceability chain.

1 / 8

04Farmer-first

We pick coffee by the farmer, not by the catalogue.

Each release begins with a person we can call by name — a grower whose farm we know, whose family we have met, and whose harvest we follow year to year. These are the people currently on the shelf and next in line.

  1. Rodolfo Ruffatti — Finca El Salvador · El Borbollón · San Antonio · Las Cruces
    01On first-name terms

    Ask for

    Rodolfo

    Rodolfo Ruffatti

    Farm
    Finca El Salvador · El Borbollón · San Antonio · Las Cruces
    Origin
    Santa Ana, El Salvador
    Relationship
    Three farms · one family
    We call
    When a lot lands, before we roast a profile.
  2. Josué Valencia — Finca Pachamama
    02On first-name terms

    Ask for

    Josué

    Josué Valencia

    Farm
    Finca Pachamama
    Origin
    Arabia, near Pereira · Risaralda, Colombia · 1,450 masl
    Relationship
    Second-generation producer
    We call
    When a Pachamama Rituals co-ferment comes off the drying beds.
  3. Shady Bayter — El Vergel Estate
    03On first-name terms

    Ask for

    Shady

    Shady Bayter

    Farm
    El Vergel Estate
    Origin
    Nevado del Ruiz slopes · Tolima, Colombia · 1,200–1,900 masl
    Relationship
    Bayter family since 1995 · coffee since 2006
    We call
    When a new processing experiment is ready to cup.

Coffee Library

Every coffee these producers grew for us is kept in the Coffee Library — artwork, story and notes.

Enter the Coffee Library →
05Sustainability

Quiet choices,
repeated.

Electric roasting on renewable energy, small batches roasted to order, recyclable packaging and jute sacks that leave the roastery as bags rather than waste.

We do not claim more than we can verify. What we can show, we show — on this page, and nowhere else on the site.

It means we buy from growers we know by name, on terms we agree together, without a spot-market list in between. We visit the farms, cup every pre-shipment sample in Amsterdam, and build each release lot by lot. The cup and the traceability are the contract.

06Artwork

Human made,
human paid.

Every release begins with an original oil painting made in response to the coffee inside the bag. Nothing is generated; every cover is painted by hand.

A part of every bag sold goes to the artist who painted it. Meet the artist

Next step

Taste the difference at the bench.

Our Amsterdam workshops work through these same light-roasted lots — cupping, grind, water and timing, until the cup is repeatable.

Explore training

The rest of the story is in the cup.